Move over, Tekken 6. Namco Bandai has dedicated its largest marketing budget for their forthcoming adventure Enslaved: Journey to the West; aggressive advertising campaigns are planned for both print and television mediums.
Namco appears to be putting a lot of faith into the title’s success. Says the company’s PR and marketing manager Lee Kirton, “We really want this title to stand out amongst the crowd as not just a brilliant gaming experience, but also as one of the greatest stories told within an interactive universe
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