Most developers male and female choose to dodge this question for a reason. If you have the resources to develop only one character for a game--no matter how human, well-written, and appealing--you’ve already lost if you wanted that character to be female. The male option is heavily weighted, far beyond its merit. Developers and publishers are constantly hammered with the “Gamers Are Men” stereotype, so the pressure to make the one character you have to work with male is overpowering. Top brass and marketing departments will crush you with the need to maximize revenue for the resources invested, even in situations where you can convince your co-workers that a female character is the right for the game or that women are a desirable audience.
On the other hand, if you make a game which allows the player to choose one of two characters, and you deliberately choose to be egalitarian for some reason and make one male and one female--how do you choose to depict the female character? Do you go to the effort of creating genuine differences in gameplay and game balance based on the gender of the player? Do you make the male and female gameplay experience identical, the only difference being the cosmetic appearance of the player’s avatar?
Either way you go, you’ll be stepping into a minefield wearing clown shoes. If you make the game significantly different based on gender, you’ll offend some people who believe that men and women are equal and that any depiction of difference is sexist. If you make the difference between male and female essentially cosmetic, your playable female character will be dismissed by many angry WiG’s as “not a real woman at all”, and “nothing but a man with breasts”.
And once you do manage to get a woman into a game, the conflict has only begun. The female body has become a battle ground in the arts, and all the battles are not fought between the artists and audience, or between the artist/audience and the publisher/marketers. Conflict also arises within the ranks, behind the scenes, when men and women are trying to cooperate to create a female character. Men and women who are willing to work with female characters, and even to depict them in challenging ways, can still end up disagreeing about how best to express feminine ideals of strength, beauty, sexuality, and competence.
Humorous example: years ago I co-wrote a bit of background fiction for a game called Ground Control, which had two factions. One faction was led by a male battlefield commander, the other by a female. Fortunately the depiction of the human body was not a huge issue in the game itself, so there was never any trouble with the appearance of Major Sarah J. Parker in the game. On the box cover they chose to depict tanks, or a faceless figure wearing a battlesuit (not a battlesuit with breasts).
However, there were also promotional materials associated with the game which I was tapped to write: a comic book script which was to appear in a European gaming magazine. When Sarah J. Parker was drawn by a comic book artist for the promo materials, most of the notes I had jotted into the script on her physical appearance were completely ignored. I found it pretty funny, actually, how she was re-packaged by the male artist and the marketing folk who eventually released those comic pages. The scene as I had written it was deliberately erotic and provocative in the first place, and Sarah Parker was intended to come across as both sexy and intimidating in the scene. However, I described her in her two introductory panels for the comic this way:
“Full-body panel of Major Sarah J. Parker. She has stepped out from behind her APC and stands with an oily rag in one hand and a wrench in the other. She is dressed in a thin military t-shirt and underwear, nothing else. Her blonde hair is gathered up into a pony tail, although some of it has escaped while she’s been working. Although she’s a nice-looking woman, she shouldn’t stand there in some stupid cheesecake ‘supermodel’ pose—she’s covered with grease and dirt, she looks strong and capable, and the viewer shouldn’t have any doubt that she’d brain you with that wrench if she didn’t like the look of you.”
and
“Parker sitting on the ground, pulling the rubber band out of her blonde hair with one hand. She looks tired and strained. Hair only comes down to her shoulders. Her face is dirty, and she looks her age—over thirty.”
And this is what the artist chose to draw.
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