The 7 Deadly Sins of PR for Mobile Games - by Luis Levy

      Posted 11/24/10 12:35:00 pm  

 

1. Launching on a Friday

Fridays are when bad, bad companies like BP put news out so it gets BURIED. Therefore, if you need your game to stand out, the whole idea is to launch on a productive day like Tuesday, Wednesday or Thursday. Another reason to avoid Fridays is the fact that Friday morning in the West Coast is Friday night in the UK, so you will lose most (if not all) Euro pubs.

 

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